Joint Venture to Boost MSMEs’ Online Presence through TikTok
PLDT Inc., Smart Communications Inc., and TikTok Philippines Inc. have teamed up to empower micro, small, and medium enterprises (MSMEs) in the Visayas region. Their collaborative initiative, the eBiznovation Buy Local Bazaar Caravan, focuses on training MSMEs to utilize the TikTok platform for business growth and online engagement.
Key Takeaways
- Collaborative Training Program: PLDT, Smart, and TikTok PH’s initiative to upskill MSMEs.
- Caravan Locations: Borongan City in Eastern Samar, Municipality of Miagao in Iloilo, and Municipality of Sibalom in Antique.
- Training Focus: Best practices for content creation, branding, customer engagement, and product selling on TikTok.
- Additional Learning: Internet safety and efficient online transactions via Maya Business App.
- Supporting Digitalization: Aligning with government initiatives and the Go Digital Pilipinas Movement.
- UN Sustainable Development Goal: Contributing to Goal 8: Decent Work and Economic Growth.
Empowering MSMEs with Digital Tools
The eBiznovation Buy Local Bazaar Caravan offers MSMEs an opportunity to learn and adopt digital strategies for business enhancement, particularly through TikTok.
Workshop Highlights
- Engaging Content Creation: Training sessions on producing appealing content on TikTok.
- Building Brand Presence: Strategies for establishing a strong brand identity on the platform.
- Global Customer Reach: Leveraging TikTok to connect with a wider, international audience.
- Maya Business App: Introduction to streamlined payment processes for safer online transactions.
Commitment to Inclusive Technologies
The PLDT Group emphasizes the importance of inclusive technological progress, ensuring that advancements benefit all sectors, especially MSMEs.
Aligning with National Digitalization Efforts
This initiative supports the Philippine government’s digital upskilling drive, promoting economic growth and digital competency among Filipinos.
The partnership between PLDT, Smart, and TikTok Philippines signifies a major step towards digital empowerment of MSMEs in the Visayas.
Through this collaborative effort, the initiative aims to equip these businesses with the necessary digital tools and knowledge to thrive in an increasingly online marketplace, supporting broader economic development goals.