Empowering Filipino Seniors in the Digital World with Globe’s #SeniorDigizen
Globe Telecom’s recent launch of the #SeniorDigizen campaign marks a significant step towards integrating Filipino seniors into the digital economy.
The campaign kicked off with the “Teach Me How To Digi” learning session in Quezon City, aiming to make technology more accessible and less intimidating for the elderly.
Key Takeaways
- #SeniorDigizen Campaign Launch: Aiming to introduce Filipino seniors to the digital world.
- Inaugural Learning Session: Held at Skydome, SM North EDSA, with 200 senior citizens participating.
- Support from Tech and Retail Giants: Backed by prominent brands and senior citizen advocates.
- Comprehensive Digital Skills Training: Includes creating email accounts, smartphone usage, GCash, and KonsultaMD.
Globe’s Vision for Senior Citizens
Globe Group President and CEO Ernest Cu stressed the importance of digital literacy:
It’s really very important that our senior citizens learn digital skills… We have to help the seniors overcome their fear.
Event Highlights
- Digital Skills Training: Sessions on email account setup, smartphone handling, fintech, and telehealth.
- Super Grannies Club (SGC): Exclusive club offering mall deals and updates on SM Cares programs.
- Partnerships and Support: Collaboration with the National Commission of Senior Citizens, local government, and tech giants.
Quezon City’s Involvement
Mayor Joy Belmonte highlighted the city’s commitment:
This project is key in helping [seniors] transition into a digital life and help them enjoy the benefits of modern technology.
Globe’s Commitment to Senior Citizens
Liza Reyes, Globe‘s head of public relations and communications strategy, expressed the company’s excitement:
This event is our commitment to ensuring that [seniors] are not just consumers of technology but actively engaged in the evolving tech-savvy society.
Globe’s #SeniorDigizen program is a pioneering initiative to bridge the digital gap for senior citizens in the Philippines.
Through educational sessions and community support, the program aims to make technology a more approachable and useful tool for the elderly, enhancing their participation in the digital society.